Social Media
Twitter Ads
Ad Type | Total Characters | Final Character Limit | Additional Asset | Asset Dimensions | Asset File Size | Asset File Size |
---|---|---|---|---|---|---|
Plain Text Tweet | 280 Characters | 256 Characters | URL Link | |||
Image Website Card | 280 Characters | 256 Characters | Image | 800x418 px / 800x800 px | 3MB Maximum | JPG / PNG |
Multi Image Tweet - Mobile | 280 Characters | Image | 600x335 pixels | 1048KB | JPG / PNG | |
Multi Image Tweet - Desktop | 280 Characters | Image | 600x600 pixels | 1048KB | JPG / PNG | |
1 Video Website Cards | 280 Characters | Video | 16x9 / 1x1 | 1GB Maximum | MP4 / MOV | |
Conversational Ad | 256 Characters | Hashtag: 21 Characters Pre-Populated Tweet: 256 Characters Headline: 23 Characters Thank You Text: 23 Characters |
Optional Image | 800x320 pixels | 3MB Maximum | JPG / PNG |
Direct Message Card | 256 Characters | CTA Button Text: 24 Characters, Emoji supported | Optional Image | 800 pixels width | 3MB Maximum | JPG / PNG |
Single Image Tweet / GIF - Mobile | 280 Characters | Image | 1200x675 | 3MB Maximum | JPG / PNG / GIF | |
Single Image Tweet / GIF - Desktop | 280 Characters | Image | 600 pixels width | 3MB Maximum | JPG / PNG / GIF |
* Each link reduces character count by 24 characters
* Image reduces character count by 24 characters
* 50 Character Web Title
LinkedIn Ads
Ad Type | Introductory Text | Headline | Description | Additional Asset | Asset Dimensions | Asset File Size | Asset File Format |
---|---|---|---|---|---|---|---|
Sponsored Content - Single Image | 150 Characters | 70 Characters | 100 Characters | Image | 1200x627 pixels | 5MB Maximum | JPG / PNG |
Sponsored Content - Video | 600 Characters | 70 Characters | Video | 1080 pixels Maximum | 75KB - 200 MB | MP4 | |
Sponsored Content - Carousel | 150 Characters | 45 Characters Linking to URL | 30 Characters Linking to Form | 2-10 Cards | 1080x1080 | 10MB | JPG / PNG |
Text Ad | 25 Characters | 75 Characters | Image | 100x100 pixels | 2MB Maximum | JPG / PNG | |
Sponsored InMail | 60 Character Subject | 1500 Character Message | Up to 3 Click Links | 2500 Character Custom Terms | 20 Character call-to-action | 300x250 banner image | JPG / PNG :: 40KB |
* :03 - 30min length
Snapchat Ads
Ad Type | Brand Name | Headline | Full Screen Canvas | Asset Dimensions | Asset File Size | Asset File Format |
---|---|---|---|---|---|---|
Single Image Ads | 25 Characters | 34 Characters | 1080x1920 pixels | 1080x1920 pixels | 5MB Maximum | JPG / PNG |
Video Ads | 25 Characters | 34 Characters | 1080x1920 pixels | :03 - :30 Seconds | 1GB Maximum | MP4 / MOV |
TikTok Ads
Ad Type | Brand Name | Description | Additional Asset | Asset Dimensions | Asset File Size | Asset File Format |
---|---|---|---|---|---|---|
In-Feed Video Ad | 2-20 Characters | 12-100 Characters | Video | 16:9 or 1:1 | 500 MB Maximum | MP4 / MOV |
In-Feed Image Ad | 2-20 Characters | 12-100 Characters | Image | 1200x628 pixels | 500 KB Maximum | JPG / PNG |
* :05-:60 Video
Asset Dimensions | Asset File Size | Asset File Format | |
---|---|---|---|
Profile Image | 1:1 | 50 KB Maximum | JPG / PNG |
* Emojis cannot appear in Brand Name
* Emojis, {}, and # cannot appear in description
* Punctuations and Spaces will occupy characters